About Us

At Oh Undies, we believe mental health care is not a luxury; it’s a necessity. Every product we create, from our affirmation underwear collections to our printable self-care worksheets, is designed with one mission in mind: to normalize mental health care and make it accessible to everyone, regardless of gender. We know the journey from "knowing" you need help to "doing" something about it can be daunting. That's why we’re here—to bridge the gap, one thoughtful reminder at a time.

The Mental Health Crisis in Women and Young Girls

Over the past decade, mental health challenges among women and young girls have been on the rise.

  • Adolescent girls are twice as likely as boys to experience depression—with a 66% increase in diagnoses among girls aged 10–14 in the past decade.
  • 1 in 3 women globally will experience a mental health disorder such as anxiety or depression in their lifetime.
  • The CDC reports that 57% of teenage girls felt persistently sad or hopeless in 2023, a 10% increase compared to just five years earlier.

These numbers highlight a concerning trend: while awareness about mental health is growing, access to care and the ability to take action remain significant barriers.

The Stigma Gap: Knowing vs. Doing

For many, mental health care starts with understanding—recognizing the signs of burnout, anxiety, or depression. But understanding isn’t enough if you don’t feel empowered to take action. Fear of stigma, lack of resources, or even feelings of unworthiness prevent so many from seeking help.

At Oh Undies, we want to make mental health care feel accessible, empowering, and even joyful.

How Oh Undies Supports Mental Wellness

Each of our collections is designed to spark small moments of self-love and reflection, giving wearers a tangible reminder of their inner strength, beauty, and worth. Here’s how we put our mission into practice:

  1. Empowering Affirmations
    Every collection features affirmations that focus on what you need most: calm, courage, grounding, or self-love. These messages are meant to interrupt negative self-talk and replace it with kindness, resilience, and positivity.
  2. Sensory-Friendly Comfort
    Comfort isn’t just physical—it’s mental. For those who experience sensory sensitivities, we offer soft fabrics, seamless designs, and tag-free underwear that feel as good as they look.
  3. Accessible Mental Health Tools
    Our printable worksheets are designed to bring mindfulness to your daily routine. Whether it's taking 30 minutes to reconnect with yourself or engaging in a grounding activity, these can be a useful tool make mental health care approachable.
    As we expand as a company, expect 2025 to offer a plethora of resources and assistance in the mental health sphere. We'd love for you to continue this journey with us.
  4. Community and Awareness
    Oh Undies is proud to partner with organizations and host initiatives that advocate for mental health equity. A portion of our proceeds supports mental health programs for underserved communities.
    Our 1:1 prpgram donates one undie per underwear purchased.

Why It Matters

Mental health is not just about overcoming challenges—it’s about thriving, building resilience, and embracing the love you have for yourself. When women and young girls have the tools to care for their mental well-being, they can break cycles of self-doubt, foster strong relationships, and step into their full potential.

Oh Undies exists to remind you that you’re not alone on this journey. Whether it’s through the words on your waistband, a moment of reflection with our worksheets, or simply feeling comfortable in your own skin, we’re here to make mental health care as natural as pulling on your favorite pair of undies.

Together, let’s close the gap between knowing and doing—and create a world where mental health care is celebrated, normalized, and accessible to all.

Thank You for reading.

Sources: CDC, World Health Organization, American Psychological Association.